This video tutorial reviews some of the core competencies of advocacy with a particular focus on building social capital.
So what is “social capital”? I’m guessing you get a sense of what it means. And more than ever in the last 10 years, Facebook, Twitter, Pinterest and the multitude of other social networks quite literally bank on it. But for the non-profit, and even more, for activists and advocates, there are important off-line aspects of the work as well, though the online and offline components clearly work based on similar principles.
Social capital can be built, cultivated, “managed” and lost. It is naturally tied in with issues of interest, influence, urgency, reciprocity, accounting and accountability and more. In the end, it is about creating value for those who engage either as overt giver or recipient.