Sure, you know the pros and cons of your organizations urgently needed services, but how do you communicate that in just 30 seconds? OK, so you that may be impossible, but if you do have 30 seconds, they count! Make sure your prospective ally will be curious to learn more. There’s a formula for that… when you need your message to leave them wanting to know how to get hold of YOU.

Yeah, most people say “don’t sweat the small stuff.” But they would be wrong. It’s the small (strategic) stuff that makes the biggest different and opens doors that are usually locked. After all, keys are small, right? Unless you can get through that first door, no matter how great, innovative or urgently needed your organization (or its services) may be, you can’t even get to tell your story to those who need to hear. So activists do need to sweat the small stuff, especially when their endeavors are huge!